b]Название:[/b] Серия "Теория и практика менеджмента" в 9 книгах
Автор(ы): разные
Издательство: Питер
Год: 1999-2003
Страниц: 1000+
Формат: pdf, djvu
Размер: 91 Мб
Язык: русский

В предлагаемой читателю серии книг "Теория и практика менеджмента" в популярной форме излагаются основные идеи, ключевые понятия, модели современного менеджмента. Авторы акцентируют внимание на проблемах разработки стратегии фирмы, эффективных технологиях управления, методах воздействия на персонал, роли инноваций и инвестиций в менеджменте. Помимо теоретического анализа большое внимание уделяется практическому опыту ведущих зарубежных фирм.

Название: Encyclopedia of Finance, 3rd Edition
Автор: Cheng-Few Lee, Alice C. Lee
Издательство: Springer
Год: 2022
Страниц: 2746
Язык: английский
Формат: pdf (true)
Размер: 28.0 MB

The Encyclopedia of Finance comprehensively covers the broad spectrum of terms and topics relating finance from asset pricing models to option pricing models to risk management and beyond. This third edition is comprised of over 1,300 individual definitions, chapters, appendices and is the most comprehensive and up-to-date resource in the field, integrating the most current terminology, research, theory, and practical applications. It includes 200 new terms and essays; 25 new chapters and four new appendices. Showcasing contributions from an international array of experts, the revised edition of this major reference work is unparalleled in the breadth and depth of its coverage. In general, topics of finance cover financial accounting, financial management, corporate finance, financial planning and forecasting, futures, options, risk management, international finance, real estate, financial econometrics, financial mathematics, financial statistics, and others.

Название: Экономическая история России в новейшее время. Том. 4. Экономика Российской Федерации в 1999-2016 годы
Автор: Ханин Г.И.
Издательство: М.: Товарищество научных изданий КМК
Год: 2019
Формат: DJVU
Страниц: 343
Размер: 22 mb
Язык: русский

Четвертый том продолжает анализ постсоветской российской экономики, Для анализа экономического развития РФ в 1999-2016 годы используются исчисленные автором вместе с Д.А. Фоминым альтернативные макроэкономические оценки, значительно отличающиеся от оценок Росстата. Объяснение результатов экономического развития РФ производится на основе анализа состояния государственных, общественных и экономических институтов РФ. Среди экономических институтов наиболее подробно рассматриваются финансовые институты и предпринимательство.

Название: Генеральные штабы монополий
Автор: Куликов А.Г.
Издательство: Мысль
Год: 1969
Формат: pdf
Страниц: 235
Размер: 27,63 Мб
Язык: русский

Союзы предпринимателей превратились в огромную общественную силу в борьбе монополистической буржуазии за свое обогащение и спасение капиталистического строя. Раскрытие их тщательно маскируемой деятельности и роли в системе государственно-монополистического капитализма имеет важное значение для борьбы против этой системы.

Название: Behind the Search Box: Google and the Global Internet Industry
Автор: ShinJoung Yeo
Издательство: University of Illinois Press
Год: 2023
Страниц: 240
Язык: английский
Формат: epub (true)
Размер: 10.2 MB

The search engine is a ubiquitous and vital tool that assists us in our daily lives with seamlessly instant results; however, this plain search box, used by billions of people around the world, also conceals the most complex changes in the global political economy and geopolitics today. Google (which is held by Alphabet, Inc.), one of the most popular entry points to the Internet is one of the leading Internet companies and an emblem of the “new” economy. For simplicity's sake, I will refer to it as Google in this book. Search as an entry point to the Internet has become a nexus of the power struggle among state, national, and transnational capital, labor, and other social actors as the Internet has become a new transnational marketplace and driving force for capitalist development and expansion. The goal of this book is to unbox search and show the broader structural changes that are occurring in global capitalism, dynamically intertwined with the political economy of the Internet.

Название: Лям ВКармане. Как зарабатывать на блоге ВКонтакте за 60 минут в день
Автор: Руслан Фаршатов, Илья Попов
Издательство: Эксмо
Год: 2022
Формат: fb2, rtf
Размер: 11 Мб
Качество: Хорошее
Язык: Русский

«ВКонтакте» – единственная надежная и проверенная временем российская социальная сеть.
Разобравшись в нюансах работы и зная инструменты продвижения, можно без труда заработать в ней первый миллион. И эта книга вам в помощь!
Авторы проведут вас через три этапа продвижения бизнеса «ВКонтакте»: набор подписчиков, вовлечение и продажи. На каждом этапе теоретическая часть подкрепляется практической, в которой авторы делятся креативным подходом к созданию контента. И все это по цене чашки кофе с круассаном.

Название: Scaling Customer Success: Building the Customer Success Center of Excellence
Автор: Chitra Madhwacharyula, Shreesha Ramdas
Издательство: Apress
Год: 2023
Страниц: 271
Язык: английский
Формат: pdf (true), epub
Размер: 10.2 MB

​Customer Success is a relatively a new discipline that focuses on maximizing customer business value and outcomes realization. Practitioners focus on customer adoption, customer experience and then positive correlation, organic growth and retention is achieved. This book will provide a practical guide for operationalizing the Customer Success function and methodologies. As we now step into the next phase of Customer Success, a phase of growth and standardization, it becomes important to start thinking about how to effectively scale this extremely important function. You'll see how to go from just offering a taste of Customer Success experience to your top customers, to offering it to all your customers, irrespective of their tier, spending, and current growth potential. As you expand the scope of Customer Success across all your customers, it becomes very important to understand how to operationalize Customer Success, how to convert the philosophies and ideas and best practices to usable operational models, and how to build a Customer Success Center of Excellence (CoE) focused on standardizing, scaling and expanding Customer Success practices and methodologies to optimize customer and company success and ROI.

Название: International Financial Management, 6th Edition
Автор: Jeff Madura, Roland Fox
Издательство: Cengage
Год: 2023
Страниц: 650
Язык: английский
Формат: pdf (true)
Размер: 13.9 MB

With tariff disputes, ethical concerns and digital currencies dominating the news, international finance continues to engage national debate. As globalization expands, organizations must not only manage the advantages that ensue but also their exposure to risk. Now in its sixth edition, International Financial Management offers students a comprehensive introduction to this fast-moving field. Up-to-date real-world examples, critical debate questions and project workshop activities equip students with the essential knowledge they need to succeed in international finance. This textbook is suitable for final-year undergraduate as well as master’s level courses in international financial management. This title is available with MindTap, a flexible online learning solution that provides your students with all the tools they need to succeed, including an interactive eReader, engaging multimedia, practice questions, assessment materials, revision aids and analytics to help you track their progress.

Название: Stock Investing For Canadians For Dummies, 6th Edition
Автор: Andrew Dagys
Издательство: For Dummies
Год: 2023
Страниц: 467
Язык: английский
Формат: pdf (true)
Размер: 39.2 MB

The updated guide to investing in any kind of market environment. Stock Investing For Canadians For Dummies keeps you current as the Canadian stock market, industry, and tax laws go through a series of critical changes. Inside, you'll find expert tips and advice on how to navigate flat, thriving, or declining markets. Plus, this friendly, just-for-Canadians guide will help you minimize risk and maximize your investment returns. This latest edition also covers independent online brokers and robo-advisor services, so you can weigh all your options. With up-to-date references and resources, this book is the most reliable guide for the new stock market investor. Stock Investing For Canadians For Dummies, 6th Edition, has been nothing less than an amazing writing adventure. It represents our entry into the third decade of helping Canadians navigate the evolving and fascinating world of stock investing.

Название: Fundamental Analysis For Dummies, 3rd Edition
Автор: Matt Krantz
Издательство: For Dummies
Год: 2023
Страниц: 403
Язык: английский
Формат: pdf (true)
Размер: 37.0 MB

Become familiar with the key concepts of fundamental analysis and learn how to put them into action in the real world. Fundamental Analysis For Dummies is a valuable guide for investors who want to know the future. Okay, it’s not a crystal ball, but fundamental analysis will help you gain insight into a company’s staying power, as you evaluate revenue, expenses, assets, liabilities, competitors, management, interest rates, and other key business details. This Dummies resource makes it easy to get a handle on the underlying forces that affect the well-being of the economy, industry groups, and companies. You’ll explore the tools and strategies of fundamental analysis, and you’ll get easy-to-follow examples of how they’re used in relation to stock and commodity investing. This latest edition is fully updated with coverage of today’s investment landscape. Investors looking to become proficient in using fundamental analysis will love this plain-English breakdown of all the must-know information.