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Название: Tech SEO Guide: A Reference Guide for Developers and Marketers Involved in Technical SEO
Автор: Matthew Edgar
Издательство: Apress
Год: 2023
Страниц: 155
Язык: английский
Формат: pdf, epub, mobi
Размер: 10.26 MB
Tech SEO Guide provides a reference for everyone who works on the technical side of SEO. SEO has always had a technical component but over the last several years, the technical challenges are increasing as websites deliver richer and more engaging experiences. Those experiences can make it harder for Google to crawl a website and rank a website in search results. Given how important organic search rankings can be for a website’s traffic, it is more important than ever to make sure the technical fundamentals are in place to support a website’s SEO performance. What Is Technical (Tech) SEO? Technical SEO, or tech SEO, is the ongoing process of optimizing a website’s code and server configuration to better communicate with search engine robots. The goal is to make it easier for robots to crawl the website so that robots can more easily index the page contained on the website. The more easily robots can crawl and index a website’s pages, the more likely it is that the website will earn higher rankings in organic search results and drive more visitors to the website from those results.
Автор: Matthew Edgar
Издательство: Apress
Год: 2023
Страниц: 155
Язык: английский
Формат: pdf, epub, mobi
Размер: 10.26 MB
Tech SEO Guide provides a reference for everyone who works on the technical side of SEO. SEO has always had a technical component but over the last several years, the technical challenges are increasing as websites deliver richer and more engaging experiences. Those experiences can make it harder for Google to crawl a website and rank a website in search results. Given how important organic search rankings can be for a website’s traffic, it is more important than ever to make sure the technical fundamentals are in place to support a website’s SEO performance. What Is Technical (Tech) SEO? Technical SEO, or tech SEO, is the ongoing process of optimizing a website’s code and server configuration to better communicate with search engine robots. The goal is to make it easier for robots to crawl the website so that robots can more easily index the page contained on the website. The more easily robots can crawl and index a website’s pages, the more likely it is that the website will earn higher rankings in organic search results and drive more visitors to the website from those results.