Название: The Art of SEO: Mastering Search Engine Optimization, 4th Edition (Final Release)
Автор: Eric Enge, Stephan Spencer, Jessie Stricchiola
Издательство: O’Reilly Media, Inc.
Год: 2023
Страниц: 775
Язык: английский
Формат: pdf (true)
Размер: 31.0 MB

Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this fourth edition prepares digital marketers for 2023 and beyond with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape, including how generative AI can be used to support SEO and SEO-related tasks.

Search engine optimization (SEO) is a field that remains little understood by most organizations. To complicate matters more, SEO crosses over between marketing and technical disciplines, so it’s not even clear where it should sit in most organizations. Yet, a successful SEO program for your website is often one of the highest-ROI activities an organization can decide to invest in.

We wrote this book to demystify this ever-changing, everevolving landscape. This latest edition is a complete revamp of the third edition of The Art of SEO, which was published in 2015. It covers all of the latest aspects of SEO, including EEAT and the impact of generative AI (ChatGPT, Google Bard, Bing Chat, Claude, etc.).

Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.

Learn about the various intricacies and complexities of internet search
Explore the underlying theory and inner workings of search engines and their algorithms
Understand the interplay between social media engagement and other factors
Discover tools to track results and measure success
Examine the effects of key Google algorithm updates
Consider opportunities for visibility in mobile, local, vertical, social, and voice search
Build a competent SEO team with defined roles
Identify what opportunities exist for using generative AI as part of an SEO program
Gain insights into the future of search and internet discoverability

Who This Book Is For:
You can think of this book as a complete guide to SEO 101, SEO 102, and so on, all the way through to SEO 500. As such, it can serve both as an essential manual for those seeking to learn SEO for the first time, and as an invaluable reference for those who are already experienced with SEO.