Название: SEO 2021: Actionable, Hands-on SEO, Including a Full Site Audit
Автор: Dr. Andy Williams
Издательство: ezSEONews
Год: 12th February 2021
Страниц: 305
Язык: английский
Формат: pdf, epub
Размер: 11.6 MB

Do you want to learn a safe & effective SEO strategy that works in 2021? Real search engine optimization where you build 100% white-hat backlinks to catapult your site to the top of the SERPs? An SEO plan without risk of a Google slap or penalty?

In 2021, how many SEO books & courses can offer that type of search engine optimization? This book can!

Google is on the SEO warpath. Anyone caught breaking the rules or trying to manipulate rankings through aggressive SEO techniques, will find their website dropping out of the top 10, top 100, or out of the search results altogether. Commonly taught SEO techniques can now kill your rankings!

Google released a whole menagerie of animals (Panda, Penguin, Pigeon, etc), but also employs humans to rate your content. You cannot fly under the radar any more. Gone are the days of fast rankings with SEO loopholes. Today, SEO can be dangerous if you follow the wrong advice. Most free online SEO advice is very wrong because it's either out of date, or written by someone that doesn't do it for a living. I've been studying, testing, and teaching SEO for over a decade.

What Is SEO? SEO stands for Search Engine Optimization. It's best defined as the steps a webmaster takes to increase the visibility of his/her web pages in the search engine's organic search results. Let's define a couple of terms at this point. A webmaster is simply a person who is responsible for a website. Organic search results are those listings in the SERPs (Search Engine Results Pages) that are there on merit because of their relevance to the search term typed in. It’s important to differentiate between organic and paid listings. With paid listings, webmasters pay the search engines to have their pages (in the form of ads) listed at the top of the SERPs. You can identify paid listings in Google because they have the “Ad” label next to them.

SEO 2021 is a book that will teach you the safe, white-hat search engine optimization strategies I personally use to get my web pages (and those of my clients) to rank high in Google. This is battle-tested, white hat SEO that I've learned, developed and tested over the last decade. On-site optimization techniques that I was teaching my newsletter readers back in 2008, are only now becoming mainstream in SEO. I play by Google's rules, meaning I never have to wake up after a major update and wonder if my sites have been hit.

With so many algorithm changes taking place at Google, you might be wondering how it is possible to stay up to date with all the changes. The good news is that it is easy once you acquire the right mindset. Understand what Google is trying to do, and give it to them. You won't find me discussing loopholes or strategies to beat the system. What you will find is solid strategies & advice to create great content, build authority links, and increase your domain authority.