Название: Confident Digital Content: How to Create and Manage Amazing Social Media and Web Content for a Futureproof Career, 2nd Edition
Автор: Adam Waters
Издательство: Kogan Page
Серия: Confident Series
Год: 2020
Страниц: 217
Язык: английский
Формат: pdf (true), epub
Размер: 10.1 MB

Are you considering a career in social media? Are you an entrepreneur or freelancer looking to boost your online content marketing? Maybe you're looking for your next career pivot, or you're simply seeking skills to give your CV that competitive edge? Wherever you are in your career, Confident Digital Content can help.

Covering the essentials of online content, this book takes you through everything you need to know - from how to write effectively for online platforms, through to video, audio, graphic design and photography. Featuring inspiring case studies from individuals at companies including CNN International, Mumsnet, Bunster's Hot Sauce and HuffPost UK, this practical beginner's guide includes guidance on content marketing strategy, metrics and community management.

This updated second edition features advice on the latest trends, including fake news, the importance of stories and social listening analysis. Though trends, fads and hashtags change, the principles of great online content remain the same - let Confident Digital Content give you the grounding you need to ace your social channels and supercharge your career.

Digital is a word that can mean many different things to different people. Organizations often use it to refer to technology such as cloud computing or app development. Digital media can mean streaming services like Netflix or computer storage. It can be confusing. When it comes to digital content, I think of it as written, photographic, audio, designed or video content consumed mainly on a smartphone but possibly on a large-screen computer like a laptop. Thinking of it this way keeps things simple and clear. Social media has become an essential platform to share content on, but it could also be viewed through an app or mobile website, or shared through a messaging tool.

Because of the rapid and far-reaching rise of digital there is as a result an enormous demand for people with digital content skills. The demand is also across virtually all industries and types of organization. This is very good news for someone who is interested in a career in digital content. Some people still have a hard time believing that producing digital content or understanding social media can be a proper job, but by building up your digital content skills you will hopefully find a lot of opportunities.

It’s a competitive marketplace too, but for me, the best thing about specializing in digital content is the range of industries you can work in. If you are passionate about cooking you could work for a food brand, creating recipe videos and writing about baking techniques. If you are an outdoorsy person you could work at a national park, promoting the incredible views through an Instagram channel.

"This book is a MUST read for anyone wanting to break into the creative industries." -- Rob Nicholls, Director at Grapevine Digital




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