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Название: The PDMA Handbook of Innovation and New Product Development, 4th Edition
Автор: Ludwig Bstieler, Charles H. Noble
Издательство: Wiley
Год: 2023
Страниц: 690
Язык: английский
Формат: pdf (true), epub
Размер: 42.2 MB
State-of-the-art overview of all aspects of new product development from start to finish. The Product Development and Management Association (PDMA) Handbook of New Product Development provides an exceptional review of cutting-edge topics for both new and experienced product development leaders, offering a comprehensive and updated guide to the practices, processes, and tools critical to achieving and sustaining new product/service development success in today's world and delivering valuable information on the fundamentals as well as emerging practices. The 4th edition of The Product Development and Management Association (PDMA) Handbook of New Product Development is an essential reference for anyone with responsibility for product development activities, from novices looking for fundamentals to experts seeking insights on emerging concepts, and is relevant for all functions and all industries.
Автор: Ludwig Bstieler, Charles H. Noble
Издательство: Wiley
Год: 2023
Страниц: 690
Язык: английский
Формат: pdf (true), epub
Размер: 42.2 MB
State-of-the-art overview of all aspects of new product development from start to finish. The Product Development and Management Association (PDMA) Handbook of New Product Development provides an exceptional review of cutting-edge topics for both new and experienced product development leaders, offering a comprehensive and updated guide to the practices, processes, and tools critical to achieving and sustaining new product/service development success in today's world and delivering valuable information on the fundamentals as well as emerging practices. The 4th edition of The Product Development and Management Association (PDMA) Handbook of New Product Development is an essential reference for anyone with responsibility for product development activities, from novices looking for fundamentals to experts seeking insights on emerging concepts, and is relevant for all functions and all industries.