Автор: N. Raghavendra Rao
Название: Social Media Listening and Monitoring for Business Applications
Издательство: IGI Global
Год: 2016
ISBN: 9781522508465 / 1522508465
Серия: Advances in E-business Research
Язык: English
Формат: pdf
Размер: 65,3 mb
Страниц: 470

Social Media has transformed the ways in which individuals keep in touch with family and friends. Likewise, businesses have identified the profound opportunities present for customer engagement and understanding through the massive data available on social media channels, in addition to the customer reach of such sites.

Social Media Listening and Monitoring for Business Applications explores research-based solutions for businesses of all types interested in an understanding of emerging concepts and technologies for engaging customers online. Providing insight into the currently available social media tools and practices for various business applications, this publication is an essential resource for business professionals, graduate-level students, technology developers, and researchers.