Автор: James Lang, Emma Howell
Название: Researching UX: User Research
Издательство: SitePoint
Год: 2017
ISBN: 9780995382633
Язык: English
Формат: epub
Размер: 13,0 mb
Страниц: 202

How well do you really know your users? With properly conducted user research, you can discover what really makes your audience tick.

You'll not only learn the different methodologies that you can employ in user research, but also gain insight into important set-up activities, such as recruiting users and equipping your lab, and acquire analysis skills so that you can make the most of the data you've gathered. And finally, you'll learn how to communicate findings and deploy evidence, to boost your design rationale and persuade skeptical colleagues.

– Design your research
– Cost justify user research
– Recruit and incentivise users
– Discover how to run your research sessions
– Analyze your results
– Reporting on results and acting in your findings