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Название: The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing
Автор: Raj Venkatesan, Jim Lecinski
Издательство: Stanford Business Books
Год: 2021
Страниц: 269
Язык: английский
Формат: pdf (true)
Размер: 10.1 MB
This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success―regardless of where their marketing organization is in the process. The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about Artificial Intelligence and Machine Learning? and (2) How should marketers be developing a strategy and plan to implement AI into their marketing toolkit?
Автор: Raj Venkatesan, Jim Lecinski
Издательство: Stanford Business Books
Год: 2021
Страниц: 269
Язык: английский
Формат: pdf (true)
Размер: 10.1 MB
This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success―regardless of where their marketing organization is in the process. The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about Artificial Intelligence and Machine Learning? and (2) How should marketers be developing a strategy and plan to implement AI into their marketing toolkit?