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Автор: Jerome L. Rekart, Rebecca Baker
Издательство: Apress
Год: 2025
Страниц: 368
Язык: английский
Формат: pdf
Размер: 10.1 MB
How we think and react has a direct impact on experience design, but often designers don't understand the "whys" behind their best practices, leaving them at risk for misusing or underutilizing those designs. Similarly, psychologists/neuroscientists don't understand the design decisions that their science is informing and how they might be leveraged further. This book explores how neuroscience and cognitive psychology inform experience design, within the modern context of research and technological advances. With a conversational and playful tone, this book begins by grounding you in research and AI. That foundation then allows you to expand your repertoire through chapters on design-relevant cognitive phenomena such as memory, learning, and perception. With the widespread availability of Generative AI tools, understanding the intersection of human cognition and design and how that knowledge can be used to build a bridge between the brain and the software has become even more critical.