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Название: Learning Google Analytics (Second Early Release)
Автор: Mark Edmondson
Издательство: O’Reilly
Год: 2022-03-03
Формат: epub/pdf(conv.)
Размер: 19.6 Mb
Язык: English
Why is Google Analytics 4 the most modern data model available for digital marketing analytics? Because rather than simply report what has happened, GA4's new cloud integrations enable more data activation--linking online and offline data across all your streams to provide end-to-end marketing data. This practical book prepares you for the future of digital marketing by demonstrating how GA4 supports these additional cloud integrations.
Автор: Mark Edmondson
Издательство: O’Reilly
Год: 2022-03-03
Формат: epub/pdf(conv.)
Размер: 19.6 Mb
Язык: English
Why is Google Analytics 4 the most modern data model available for digital marketing analytics? Because rather than simply report what has happened, GA4's new cloud integrations enable more data activation--linking online and offline data across all your streams to provide end-to-end marketing data. This practical book prepares you for the future of digital marketing by demonstrating how GA4 supports these additional cloud integrations.