- Добавил: bhaer
- Дата: 26-09-2018, 17:26
- Комментариев: 0
Название: UX Optimization: Combining Behavioral UX and Usability Testing Data to Optimize Websites
Автор: W. Craig Tomlin
Издательство: Apress
Год: 2018
Страниц: 198
Формат: PDF, EPUB
Размер: 32 Mb
Язык: English
Combine two typically separate sources of data?behavioral quantitative data and usability testing qualitative data?into a powerful single tool that helps improve your organization’s website by increasing conversion and ROI. The combination of the what is happening data of website activity, coupled with the why it's happening data of usability testing, provides a complete 360-degree view into what is causing poor performance, where your website can be optimized, and how it can be improved.