Название: The AI Playbook: Mastering the Rare Art of Machine Learning Deployment
Автор: Eric Siegel
Издательство: The MIT Press
Год: 2024
Страниц: 255
Язык: английский
Формат: pdf (true)
Размер: 10.4 MB

In his bestselling first book, Eric Siegel explained how Machine Learning works. Now, in The AI Playbook, he shows how to capitalize on it.

This book presents a strategic and tactical playbook for launching Machine Learning, a six-­step discipline to run an ML project so that it successfully deploys. I call this practice bizML. The greatest tool is the hardest to use. Machine Learning is the world's most important general-purpose technology—but it's notoriously difficult to launch. Outside Big Tech and a handful of other leading companies, Machine Learning initiatives routinely fail to deploy, never realizing value. What's missing? A specialized business practice suitable for wide adoption. In The AI Playbook, bestselling author Eric Siegel presents the gold-standard, six-step practice for ushering Machine Learning projects from conception to deployment. He illustrates the practice with stories of success and of failure, including revealing case studies from UPS, FICO, and prominent dot-coms. This disciplined approach serves both sides: It empowers business professionals, and it establishes a sorely needed strategic framework for data professionals.

Beyond detailing the practice, this book also upskills business professionals—painlessly. It delivers a vital yet friendly dose of semi-technical background knowledge that all stakeholders need to lead or participate in Machine Learning projects, end to end. This puts business and data professionals on the same page so that they can collaborate deeply, jointly establishing precisely what Machine Learning is called upon to predict, how well it predicts, and how its predictions are acted upon to improve operations. These essentials make or break each initiative—getting them right paves the way for Machine Learning's value-driven deployment.

A note from the author:

What kind of AI does this book cover? The buzzword AI can mean many things, but this book is about Machine Learning, which is a central basis for—and what many mean by—AI. To be specific, this book covers the most vital use cases of Machine Learning, those designed to improve a wide range of business operations.

Who is this book for?
This book serves anyone who wishes to gain value with ML by participating in its business deployment, no matter whether you’ll play a role on the business side or the technical side. First and foremost, I wrote this book for business professionals—­the people who run the ML project, hold stakes in it, make decisions about it, or manage the operations that will be changed (and improved) by it. This includes executives, directors, managers, consultants, and leaders of all kinds. But this book is for techies, too. If you’re a data scientist, ML engineer, or any kind of technical practitioner involved with ML, this book invites you to step back from the hands-­on execution and gain a new perspective on the holistic paradigm within which you are contributing.

"Eric Siegel delivers a robust primer on Machine Learning, the key mechanism in AI. A forward-looking, practical book and a must-read for anyone in the information economy."
—Scott Galloway, NYU Stern Professor of Marketing and bestselling author of The Four

"An antidote to today's relentless AI hype—why some AI initiatives thrive while others fail and what it takes for companies and people to succeed."
—Charles Duhigg, author of bestsellers The Power of Habit and Smarter Faster Better




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