Название: Tech Startup Toolkit: How to launch strong and exit big Автор: Jothy Rosenberg Издательство: Manning Publications Год: 2024 Страниц: 313 Язык: английский Формат: pdf (true) Размер: 12.4 MB
Essential advice for anyone aspiring to start up a technology company, based on decades of business experience.
In Tech Startup Toolkit, you'll discover the good, the bad, and the ugly of succeeding with a tech startup. Author Jothy Rosenberg reveals the insights he's learned from an entrepreneurial career that's seen both $100 million sales, dramatic failures, and everything in between.
Tech Startup Toolkit gives you concrete, actionable advice on how to: Succeed as a first-time CEO Pitch and raise money from various types of investors Develop a go-to-market strategy Create a strong positive culture Understand what makes a VC tick Write an elevator pitch Understand investment deal terms Hone and align teams Effectively downsize or wind down a company Position a company to be acquired
In Tech Startup Toolkit Jothy tells stories from his incredible career that will give guidance and inspiration to anyone who's ever thought of creating or running a company. Every personal story teaches a vital lesson for any would-be startup founder, ensuring you avoid the pitfalls that end less-prepared companies.
Foreword by Vivjan Myrto.
About the technology:
Why do eight out of ten tech startups fail? Is it inevitable? In Tech Startup Toolkit, nine-time tech startup founder Jothy Rosenberg tells you how to beat the odds. Part memoir and part survival guide, this book delivers battle-tested, unvarnished advice on capital, culture, boards, marketing, and management.
About the book:
Tech Startup Toolkit covers everything a new founder needs to ensure a great idea can become a stable tech company that's ripe for acquisition. In 31 short anecdotes from Jothy's extensive experience, you'll learn how to pitch investors, develop a go-to-market strategy, and build the leadership skills that really matter for a great startup CEO. And since forewarned is forearmed, you'll also find strategies to handle challenges like funding loss, competition, and unpredictable crises like Covid-19 that break lesser startups.
What's inside: Succeed as a first-time CEO Create a strong positive culture Understand what makes a VC tick Position a company to be acquired
About the reader: For prospective founders, early-stage teams, and anyone interested in tech entrepreneurship.
About the author: Jothy Rosenberg has been an incorrigible entrepreneur since 1988. Formerly the VP of Borland's developer division, Jothy has founded and run nine technology startups, two of which had $100 million exits.
PART 1 1 Scratching the startup itch: How I became an incorrigible entrepreneur 2 What makes you think you are CEO material? 3 A venture-backed turnaround: A dangerous place to be 4 The founding team. Who's in and who's not? PART 2 5 Friends and family, angels, venture capital, or strategic? 6 Angels: Your bridge financing solution 7 The art of pitching to institutional investors 8 Investors aren't your friends 9 Understand the VC business model. Raise money faster 10 Seed: The first priced round 11 Term sheets: An institutional investor wants to invest in you 12 Due Diligence: An exam you must pass PART 3 13 Your business model. The beating heart of your business 14 Getting to a minimum viable product with lighthouse customers 15 Product-Market Fit. Making sure the dogs will eat your dog food 16 Go-to-Market: How to make…
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