Название: Laws of UX: Using Psychology to Design Better Products & Services, 2nd Edition
Автор: Jon Yablonski
Издательство: O’Reilly Media, Inc.
Год: 2024
Страниц: 150
Язык: английский
Формат: epub (true)
Размер: 27.7 MB

An understanding of psychology-specifically the psychology behind how users behave and interact with digital interfaces-is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design instead of working within the "blueprint" of how humans perceive and process the world around them.

This practical guide explains how you can apply key principles of psychology to build products and experiences that are more human-centered and intuitive. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build interfaces that adapt to how users perceive and process digital interfaces.

You'll learn:
• How aesthetically pleasing design creates positive responses
• The principles of psychology most useful for designers
• How these psychology principles relate to UX heuristics
• Predictive models including Fitts's law, Jakob's law, and Hick's law
• Ethical implications of using psychology in design
• A practical framework for applying principles of psychology in your design process

This updated edition includes an even deeper connection to the underlying psychological concepts that govern the principles explored in the book, along with accompanying UX methods and techniques. Examples have been updated to ensure the deconstructed apps and experiences remain familiar and relevant.

Since the first edition of this book, LLMs (Large Language Models) have undergone significant advancements, AI-powered image generation tools have emerged, spatial computing has entered the mainstream, and smartphones have become even more powerful. However, the principles and concepts covered in this book remain timeless, and they provide a solid foundation for every designer, regardless of their level of expertise. To enhance the reader’s experience, the second edition includes additional information linking these principles and concepts to psychology concepts, techniques, and key considerations. This edition also features updated examples throughout, making it a practical guide for designers who want to stay up to date with the latest trends and best practices in the field of design.




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