Название: User Experience Foundations
Автор: Nick de Voil
Издательство: BCS, The Chartered Institute for IT
Год: 2020
Страниц: 178
Язык: английский
Формат: pdf (true), epub
Размер: 15.2 MB

Making user experience (UX) central to development of a product, service or system enhances customer satisfaction, resulting in higher conversion rates and a stronger brand presence. This book provides a reasoned and authoritative description of what UX is, why it works and what tools and techniques are involved, in line with the BCS Foundation Certificate in User Experience, based on ISO 9241-210.

This book introduces the professional discipline of user experience (UX) at a foundational level. It describes what UX professionals do, why they do it and why it works. The book is designed as a companion guide to the BCS Foundation Certificate in User Experience, and its structure is closely modelled on the certificate’s syllabus. As well as explaining the most important techniques and practices of UX, I discuss the field’s underlying principles, and we look at the ways in which UX fits in with other disciplines and project approaches.

This book is for anyone who wants to develop their understanding of user experience. People who will find this book useful might include:

• Experienced UX professionals who want to acquire the BCS Foundation Certificate in User Experience, and need a quick guide to its scope and philosophy.
• UX professionals at an early stage of their career who would value a clear and simple overview of the field.
• People at the beginning of their career who are considering UX as a career option.
• IT professionals who are currently working within a non-UX field of specialisation, such as software development, testing, business analysis or project management, and who are considering a move into UX.
• Non-IT professionals who are considering a move into UX.
• Non-UX IT professionals who are not considering a career move, but who would like to understand the field better so that they can work more effectively with UX specialists.
• Non-UX IT professionals who are not considering a career move, but who would like to extend and enrich their practice by learning about UX.

UX is a comparatively young discipline. Like other young disciplines, it is characterised by a lack of uniformity in principles, terminology and methods. To some extent this is a positive sign of a lively and diverse professional community that is constantly developing and reflecting on its practice. Sometimes, however, there is a risk that inexperienced readers will find themselves misled or confused by material on the web or elsewhere that repeats misconceptions and fallacies about UX, or which overstates partisan positions on certain issues. This book aims to provide readers with a solid base for the development of their knowledge about the field.