Название: UX Strategy: How to Devise Innovative Digital Products that People Want
Автор: Jaime Levy
Издательство: O'Reilly Media
Год: 2015
Формат: True PDF
Размер: 26 Мб
Язык: английский / English

User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use. Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists.