Название: Lean AI: How Innovative Startups Use Artificial Intelligence to Grow
Автор: Lomit Patel
Издательство: O’Reilly Media, Inc.
Год: 2020
Страниц: 240
Язык: английский
Формат: epub
Размер: 10.1 MB

How can startups successfully scale customer acquisition and revenue growth with a Lean team? Out-of-the-box acquisition solutions from Facebook, Google, and others provide a good start, but the companies that can tailor those solutions to meet their specific needs, objectives, and goals will come out winners. But that hasn’t been an easy task—until now.

With this practical book, author Lomit Patel shows you how to use AI and automation to provide an operational layer atop those acquisition solutions to deliver amazing results for your company. You’ll learn how to adapt, customize, and personalize cross-channel user journeys to help your company attract and retain customers—to usher in the new age of Autonomous Marketing.

The hype around AI and machine learning (ML) has continued to gain momentum as every major industry, from marketing to healthcare to manufacturing to transportation to finance to retail and beyond, has started to leverage advances in AI and AI-based applications to improve productivity and performance. Economists have hailed AI as a core enabling technology of the “Fourth Industrial Revolution.”

As with any technology that fuels the public and business imagination, there is a lot of confusion around the terms “machine learning” and “artificial intelligence.” Many people use AI and ML interchangeably, while others utilize them as discrete, parallel advancements. This confusion ripples into the common understanding of AI and ML, where much of the public discussing these advancements are unaware of the distinctions between the two. For some, this dilution of the terms is overlooked in favor of creating hyper-excitement for advertising and sales purposes. Machine learning is simply one of the most common and approachable applications of AI.

Machine learning is a type of artificial intelligence developed around allowing computer systems to progressively improve performance on a task by “learning” through a range of statistical approaches. Put another way, machine learning is the development of algorithms that allow for more and more accurate predictions based on the incremental collection of data. The machine learning concept is about giving machines access to data to enable them to learn from it themselves. In contrast to ML, AI is a moving target, and its definition changes as its related technological advancements are further developed. AI incorporates a bunch of technologies that include ML, deep learning, inference algorithms, natural language processing, neural networks, and computer vision.

Learn how AI and automation can support the customer acquisition efforts of a Lean startup
Dive into Customer Acquisition 3.0, an initiative for gaining and retaining customers
Explore ways to use AI for marketing purposes
Understand the key metrics for determining the growth of your startup
Determine the right strategy to foster user acquisition in your company
Manage the increased complexity and risk inherent in AI projects