Название: App Savvy: Turning Ideas into iPad and iPhone Apps Customers Really Want
Автор: Ken Yarmosh
Издательство: O'Reilly Media
Год: 2010
Формат: PDF
Страниц: 352
Для сайта: vtome.ru
Размер: 5 Mb
Язык: English

How can you make your iPhone or iPad app stand out in the highly competitive App Store? While many books simply explore the technical aspects of iPhone and iPad app design and development, App Savvy focuses on the business, product, and marketing elements critical to pursuing, completing, and selling your app -- the ingredients for turning a great idea into a genuinely successful product.

Whether you're a marketer, designer, developer, entrepreneur, product manager, or just someone with a unique idea, App Savvy explains every step in the process, with guidelines for planning a solid concept, engaging customers early and often, developing your app, and launching it with a bang. Author Ken Yarmosh details a proven process for developing successful apps, and presents numerous interviews with the App Store's most prominent publishers.
Learn about the App Store and how Apple's mobile devices function
Follow guidelines for vetting and researching app ideas
Validate your ideas with customers -- and create an app they'll be passionate about
Assemble your development team, understand costs, and establish a workable process
Build your marketing plan while you develop your application
Test your working app extensively before submitting it to the App Store
Assess your app's performance and keep potential buyers engaged and enthusiastic