Название: Effortless E-Commerce with PHP and MySQL, 2nd Edition (+code)
Автор: Larry Ullman
Издательство: New Riders
Год: 2014
Страниц: 552
Формат: PDF, EPUB
Размер: 41 Mb
Язык: English

In this comprehensive guide to creating e-commerce website using PHP and MySQL, renowned author Larry Ullman walks you through every step—designing the visual interface, creating the database, presenting content, generating an online catalog, managing the shopping cart, handling the order and the payment process, and fulfilling the order—always with security and best practices emphasized along the way. Even if you’re an experienced web developer, you’re guaranteed to learn something new. The book uses two complete e-commerce site examples, with various features and goals, to present the widest possible range of e-commerce scenarios. This fully updated and expanded second edition includes an additional and new payment processing example, and also reflects the latest changes in PayPal’s options and methodologies. There are new chapters on marketing-related tools to improve the site and sales, on adding functionality via Ajax, and on implementing e-commerce functionality using OOP instead of procedural code. Effortless E-Commerce with PHP and MySQL, Second Edition teaches you how to:
Think of the customer first, in order to maximize sales and customer satisfaction
Create a safe server environment and database
Use secure transactions and prevent common vulnerabilities
Incorporate different payment gateways
Design scalable sites that are easy to maintain
Build administrative interfaces
Extend both examples to match the needs of your own sites