Название: Events Management: An Introduction, 2nd edition
Автор: Charles Bladen and James Kennell
Издательство: Routledge
Год: 2017
Формат: PDF
Размер: 290 Мб
Язык: английский / English

Contemporary events management is a diverse and challenging field. This introductory textbook fully explores the multidisciplinary nature of events management and provides the student with all the practical skills and professional knowledge they need in order to succeed in the events industry. It introduces every core functional area of events management, such as marketing, finance, project management, strategy, operations, event design and human resources, in a vast array of different event settings from sport to political events.