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- Дата: 2-01-2018, 18:16
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Автор: Koen Pauwels Ph.D.
Издательство: AMACOM
Год: 2014
Формат: AZW3, PDF, EPUB
Размер: 8 Мб
Язык: английский / English
Brand tracking, CRM programs, trade shows, online behavior tracking, satisfaction studies. Mounds of marketing metrics are generated across touchpoints and channels. It can be information overload--too much, too scattered. But locked in the vast quantity of information are accurate, data-driven answers to every marketing question.