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Название: Creating Value with Big Data Analytics: Making Smarter Marketing Decisions
Автор: Peter C. Verhoef, Edwin Kooge, Natasha Walk
Издательство: Routledge
Год: 2016
ISBN: 9781138837959
Формат: pdf
Страниц: 338
Размер: 13,3 mb
Язык: English
Our newly digital world is generating an almost unimaginable amount of data about all of us. Such a vast amount of data is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organisations to leverage the information to create value. This book is a refreshingly practical, yet theoretically sound roadmap to leveraging big data and analytics.
Автор: Peter C. Verhoef, Edwin Kooge, Natasha Walk
Издательство: Routledge
Год: 2016
ISBN: 9781138837959
Формат: pdf
Страниц: 338
Размер: 13,3 mb
Язык: English
Our newly digital world is generating an almost unimaginable amount of data about all of us. Such a vast amount of data is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organisations to leverage the information to create value. This book is a refreshingly practical, yet theoretically sound roadmap to leveraging big data and analytics.