Название: Ultimate Salesforce Data Cloud for Customer Experience: Explore, Implement, and Elevate B2C Experiences Through Customer Data Innovations Using Salesforce Data Cloud
Автор: Gourab Mukherjee
Издательство: Orange Education Pvt Ltd, AVA
Год: 2024
Страниц: 265
Язык: английский
Формат: True/Retail EPUB
Размер: 10.9 MB

Become a Salesforce Data Cloud implementation expert.

Key Features:
- Explore the ways Salesforce Data Cloud can help your organization improve customer experience.
- A practical guide to implementation and best practices, walking through the process of implementing a Customer Data Platform.
- Prepare for the Salesforce Data Cloud Consultant exam and become a certified Salesforce Data Cloud practitioner.

Book Description:
Survival in today's business landscape hinges on delivering exceptional customer experiences, and Customer Data Platforms (CDPs) are pivotal in achieving this goal. The ‘ Ultimate Salesforce Data Cloud for Customer Experience ' is your indispensable guide to unraveling the Salesforce ecosystem, illuminating its applications' significance in diverse business scenarios. Dive into the transformative potential of Customer Data Platforms, understanding their role in unlocking tremendous value for enterprises. Explore the prowess of Salesforce Data Cloud, a leading CDP platform, and gain practical insights into its seamless implementation.

The book explores Salesforce Data Cloud architecture, gaining actionable insights for implementing both Customer Data Platforms and Salesforce Data Cloud. It will navigate the pivotal realms of data security and privacy, establishing a sturdy foundation for customer-centric strategies. The book also covers success stories that showcase the transformative outcomes achieved through the utilization of Salesforce Data Cloud. The end of the book serves as a roadmap for those aspiring to conquer the Salesforce Data Cloud Consultant exam.

Customer data platforms, or CDPs are among the most important yet confusing technology. It means different things to different people. It does not help that technology keeps changing every year and that makes it very difficult to put into words what it means. We will attempt to define it and then explain what it means. According to the CDP Institute, the definition of a CDP is “A Customer Data Platform is packaged software that creates a persistent, unified customer database that is accessible to other systems.”

It is called packaged software as a majority of the components you require to run a CDP are provided within the package itself, requiring less effort for setup and maintenance. It helps to create a unified customer database, which means it helps to bring customer data from different sources and store it in one place. Accessible to other systems means that the data stored in the CDP can be sent to other platforms for business initiatives like marketing, user engagement, personalization, and so on.

A relatively newer concept in CDP is to leave out the database part. So, a CDP can refer to a software package that helps you connect your different sources of data (input) to your chosen destination (where your data needs to reside, usually a data warehouse). These are leaner CDP tools that do not include a database with the CDP. They just help you to bring the data from different sources to a single platform and then re-direct that data to your chosen data warehouse. You can then unify the data and make it available to different platforms from the data warehouse.

What you will learn:
- Master the dynamics of Customer Data Platforms (CDPs) exploring their fundamentals and significance.
- Demystify Salesforce Data Cloud Architecture by delving into the framework.
- Gain insights into the intricacies of implementing a Customer Data Platforms (CDPs) project.
- Develop skills to engage in Salesforce Data Cloud implementation projects as functional consultants or project managers.
- Comprehend best practices for data security and privacy of the Salesforce Data Cloud.
- Prepare to successfully attempt the Salesforce Data Cloud certification exam.

Who is this book for?
The book is for all working professionals, students, managers, or anyone wishing to kickstart their journey in the exciting world of customer data platforms and customer experience management. Those looking to get certified as a Salesforce Data Cloud consultant should use this book to aid their preparation.

Contents: