Название: Visual Analytics Fundamentals: Creating Compelling Data Narratives with Tableau (Final)
Автор: Lindy Ryan
Издательство: Pearson Education/Addison-Wesley
Год: 2023
Страниц: 368
Язык: английский
Формат: epub (true)
Размер: 51.9 MB

Master the Fundamentals of Modern Visual Analytics--and Craft Compelling Visual Narratives in Tableau!

Do you need to persuade or inform people? Do you have data? Then you need to master visual analytics and visual storytelling. Today, the #1 tool for telling visual stories with data is Tableau, and demand for Tableau skills is soaring. In Visual Analytics Fundamentals, renowned visual storyteller and analytics professor Lindy Ryan introduces all the fundamental visual analytics knowledge, cognitive and perceptual concepts, and hands-on Tableau techniques you'll need.

Ryan puts core analytics and visual concepts upfront, so you'll always know exactly what you're trying to accomplish and can apply this knowledge with any tool. Building on this foundation, she presents classroom-proven guided exercises for translating ideas into reality with Tableau 2022. Youll learn how to organize data and structure analysis with stories in mind, embrace exploration and visual discovery, and articulate your findings with rich data, well-curated visualizations, and skillfully crafted narrative frameworks. Ryan's insider tips take you far beyond the basics--and you'll rely on her expert checklists for years to come.

The Chapter "Fundamental Data Visualizations" introduces the types of charts and graphs most commonly used to visually communicate data. We discuss appropriate use cases for each and get hands-on to create examples from the catalog of charts available in Tableau. You will learn techniques to help you assess when to use fundamental data visualizations and how to generate them according to best practices, as well as helpful considerations for when to avoid certain types of charts. We’ll also explore some of the special features available in Tableau to help you get the most from your visuals.

Communicate more powerfully by applying scientific knowledge of the human brain
Get started with the Tableau platform and Tableau Desktop 2022
Connect data and quickly prepare it for analysis
Ask questions that help you keep data firmly in context
Choose the right charts, graphs, and maps for each project--and avoid the wrong ones
Craft storyboards that reflect your message and audience
Direct attention to what matters most
Build data dashboards that guide people towards meaningful outcomes
Master advanced visualizations, including timelines, Likert scales, and lollipop charts

This book has only one prerequisite: your desire to communicate insights from data in ways that are memorable and actionable. It's for executives and professionals sharing important results, students writing reports or presentations, teachers cultivating data literacy, journalists making sense of complex trends... practically everyone! Don't even have Tableau? Download your free trial of Tableau Desktop and let's get started!

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