Название: Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals
Автор: Brent Dykes
Издательство: Wiley
Год: 2020
Страниц: 336
Язык: английский
Формат: epub
Размер: 10.12 MB

Master the art and science of data storytelling—with frameworks and techniques to help you craft compelling stories with data.

The ability to effectively communicate with data is no longer a luxury in today’s economy; it is a necessity. Transforming data into visual communication is only one part of the picture. It is equally important to engage your audience with a narrative—to tell a story with the numbers. Effective Data Storytelling will teach you the essential skills necessary to communicate your insights through persuasive and memorable data stories.

Narratives are more powerful than raw statistics, more enduring than pretty charts. When done correctly, data stories can influence decisions and drive change. Most other books focus only on data visualization while neglecting the powerful narrative and psychological aspects of telling stories with data. Author Brent Dykes shows you how to take the three central elements of data storytelling—data, narrative, and visuals—and combine them for maximum effectiveness.

We now live in a world with more data than ever before. Our data volumes are measured in zettabytes, which is an unimaginably vast quantity. One zettabyte is a number with 21 zeros at the end and contains one billion terabytes (one terabyte being the capacity of a state-of-the-art home computer). It is predicted that by 2025, we will have more than 175 zettabytes of data in the world, an exponential growth from the around 10 zettabytes we have in the world today. But all of that data is worthless unless businesses are able to gain insights from the data that allows them to act, make better decisions, and initiate change.

In order to make the most of the unprecedented opportunities presented by data, businesses and the individuals within them need the right skills—they need to be data literate. From my work helping companies all over the globe make better use of data, I know that the ability to tell a story from data is a core pillar of data literacy.

Taking a comprehensive look at all the elements of data storytelling, this unique book will enable you to:
• Transform your insights and data visualizations into appealing, impactful data stories
• Learn the fundamental elements of a data story and key audience drivers
• Understand the differences between how the brain processes facts and narrative
• Structure your findings as a data narrative, using a four-step storyboarding process
• Incorporate the seven essential principles of better visual storytelling into your work
• Avoid common data storytelling mistakes by learning from historical and modern examples

Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals is a must-have resource for anyone who communicates regularly with data, including business professionals, analysts, marketers, salespeople, financial managers, and educators.