Название: Business Intelligence for Small and Medium-Sized Enterprises: An Agile Roadmap Toward Business Sustainability
Автор: Lila Rao-Graham, Maurice L. McNaughton, Gunjan Mansingh
Издательство: Auerbach Publications / CRC Press
Год: 2019
Страниц: 167
Язык: английский
Формат: pdf (true), djvu
Размер: 10.2 MB

Business Intelligence, Data Analytics, Business Analytics and Data Mining are often used interchangeably in the academic and trade literature as well as by practitioners. For the purposes of this book, we treat Business Intelligence (BI) as an umbrella term for a wide range of processes, tools, techniques and capabilities whereby organizations create business value from their data assets.

Business intelligence (BI) has evolved over several years as organizations have extended their online transaction processing (OLTP) capabilities and applications to support their routine operations. With online analytical processing (OLAP), organizations have also established the capability to extract internal and external data from a variety of sources to specifically obtain intelligence about non-routine and often less-structured arrangements. BI therefore refers to applications and technologies that are used to gather, provide access to, and analyze data and information about the operations of an organization. It has the capability of providing comprehensive insight into the more volatile factors affecting the business and its operations, thereby facilitating enhanced decision-making quality and contributing to the creation of business value. Larger and more sophisticated organizations have long been exploiting these capabilities. Business Intelligence for Small and Medium-Sized Enterprises (SMEs) guides SMEs in replicating this experience to provide an agile roadmap toward business sustainability.

The book points out that successful BI implementations have generated significant increases in revenue and cost savings, however, the failure rates are also very high. More importantly, it emphasizes that a full range of BI capabilities is not the exclusive purview of large organizations. It shows how SMEs make extensive use of BI techniques to develop the kind of agility endowing them with the organizational capability to sense and respond to opportunities and threats in an increasingly dynamic business environment. It points to the way to a market environment in which smaller organizations could have a larger role. In particular, the book explains that by establishing the agility to leverage internal and external data and information assets, SMEs can enhance their competitiveness by having a comprehensive understanding of the key to an agile roadmap for business sustainability.