Название: Adobe Analytics For Dummies
Автор: David Karlins, Eric Matisoff
Издательство: Wiley
ISBN: 1119446082
Год: 2019
Страниц: 403
Язык: английский
Формат: True PDF
Размер: 44.3 MB

Adobe Analytics For Dummies is a comprehensive survey of creating and managing analysis projects with Adobe Analytics. We’ve endeavored to make the bulk of the content accessible to those of you new to Adobe Analytics, while providing plenty of depth and substance to carry data analysts through advanced and complex challenges. We had a blast writing this book, and appreciate your coming along with us on a journey of discovery to wield the state-of-the-art application for data analytics.

Adobe Analytics For Dummies provides an in-depth exploration of how to use Adobe Analytics. As an analyst, you face unique challenges analyzing and leveraging data from users who engage your company’s or institution’s web presence. With that in mind, throughout this book we show you how to accomplish essential and complex tasks, and we bring these processes to life by using a range of real-life examples. We’ve also drawn on experiences in the trenches to share globally applicable tips and techniques that you can use throughout Adobe Analytics — especially in Analysis Workspace, Adobe’s most-used analytics product.

This book aims to fill the needs of two audiences (and those of you who fall in between). One audience consists of folks who are new to Adobe Analytics and have only some acquaintance working with data in general. The second audience consists of people who have substantial expertise in data analysis but are adopting or transitioning to Adobe Analytics (including from Google Analytics). This book combines specific techniques to take advantage of the full power of Adobe Analytics, with frequent excursions into why you would want to use the rich toolset you get with this industry-leading application.

Even if you're a digital marketer who doesn't have their hands in data day in and day out, this easy-to-follow reference makes it simple to utilize Adobe Analytics. With the help of this book, you'll better understand how your marketing efforts are performing, converting, being engaged with, and being shared in the digital space.

In organizing and presenting the material, we embrace and adhere to the easy-to-access structure of Dummies books: Although you can read the chapters sequentially, they also stand alone as explorations of specific functionalities in Adobe Analytics.