Название: Big data: Understanding How Data Powers Big Business
Автор: Bill Schmarzo
Издательство: Wiley
Год: 2013
ISBN: 9781118739570
Формат: epub
Страниц: 240
Размер: 11,7 mb
Язык: English

Big data is more than another hot technology trend. In fact, it's as much about business transformation as about technology. It's about leveraging the unique, actionable insights gleaned about your customers, products, and operations to rewire your value creation process and optimize your key business initiatives. Big data is about making money.

This book tackles big data business opportunities head-on. You'll find practical advice, techniques, methodologies, downloadable worksheets, and many examples gained from years of working with some of the world's leading analytics-driven organizations. You'll learn to:

– Leverage the Big Data Business Maturity Index to identify where and how big data can deliver meaningful business value
– Identify the "right" metrics against which to measure the success of your big data initiative
– Understand key big data technologies and advanced analytic developments
– Leverage industry standard value creation models such as Michael Porter's Five Forces and Value Chain to identify how the big data business drivers can impact your organization's key business processes
– Summarize big data best practices, approaches, and value creation techniques into a Big Data Storymap to guide your organization