Название: M: Information Systems, 6th Edition
Автор: Paige Baltzan
Издательство: McGraw-Hill Education
Год: 2021
Страниц: 583
Язык: английский
Формат: epub
Размер: 27.1 MB

Most companies today rely heavily on the use of management information systems (MIS) to run various aspects of their businesses. Whether they need to order and ship goods, interact with customers, or conduct other business functions, management information systems are often the underlying infrastructure performing the activities. Management information systems allow companies to remain competitive in today’s fast-paced world and especially when conducting business on the Internet. Organizations must adapt to technological advances and innovations to keep pace with today’s rapidly changing environment. Their competitors certainly will!

No matter how exciting technology is, successful companies do not use it simply for its own sake. Companies should have a solid business reason for implementing technology. Using a technological solution just because it is available is not a good business strategy.

M: Information Systems is an MIS fundamentals text written in an engaging visual, magazine format designed to intrigue your students from the start! Saturated with fascinating, sometimes hard-to-believe real-life examples that will keep students intrigued throughout the course.

Baltzans approach discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique writing approach is that business initiatives drive technology choices in a corporation. Therefore, each discussion addresses the business needs first and addresses the technology that supports those needs second. This approach takes difficult and often intangible MIS concepts, brings them down to a students level, and applies them using a hands-on approach to reinforce the concepts learned.

A derivative of the Baltzan; Business Driven Technology text, M: Information Systems provides the foundation that will enable students to achieve excellence in business, whether they major in operations management, manufacturing, sales, marketing, etc.

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