Название: The Eureka Factor: Aha Moments, Creative Insight, and the Brain
Автор: John Kounios, Mark Beeman
Издательство: Independently Published
Год: 2015
Формат: EPUB, AZW3
Размер: 15 Мб
Язык: английский / English
The Eureka Factor is the most authoritative and engaging book about the science and practical enhancement of creative insight. It has now been reissued in paperback by the authors, John Kounios and Mark Beeman, the cognitive neuroscientists who discovered how the brain has aha moments—sudden creative insights. They explain how aha moments happen, when we need them, and how we can have more of them to enrich our lives and empower personal and professional success. Eureka or aha moments are sudden realizations that expand our understanding of the world and ourselves, conferring both personal growth and practical advantage.