Название: Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition
Автор: Alina Wheeler
Издательство: John Wiley and Sons
Год: 2012
Формат: PDF
Размер: 20 Мб
Язык: английский / English

From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands.

Название: Graphic Design Solutions
Автор: Robin Landa
Издательство: Wadsworth Publishing
Год: 2013
Формат: PDF
Размер: 40 Мб
Язык: английский / English

Graphic Design Solutions is the most comprehensive, how-to reference on graphic design and typography. Covering print and interactive media, this book examines conceiving, visualizing and composing solutions to design problems, such as branding, logos, web design, posters, book covers, advertising, and more.

Название: Mastering AutoCAD 2010 MEP
Автор: Paul F. Aubin, Darryl McClelland, Martin Schmid, and Gregg Stanley
Издательство: Cengage Learning
Год: 2010
Формат: PDF
Для сайта: vtome.ru
Страниц: 706
Размер: 26,18 МБ
Язык: English

Mastering AutoCAD MEP is a concise manual focused squarely on the rationale and practicality of the AutoCAD MEP process. The book emphasizes the process of creating projects in MEP rather than a series of independent commands and tools.

Название: 1,000 Type Treatments: From Script to Serif, Letterforms Used to Perfection
Автор: Wilson Harvey
Издательство: Rockport Publishers
Год: 2008
Формат: PDF
Размер: 98 Мб
Язык: английский / English

The ability to wield typography is one of those things that is a clear indication of a talented designer. Being able to craft type well and thoughtfully takes a deep understanding of the inherent complexities and a keen eye for the minute and subtle details. This book contains a collection of 1,000 instances of thoughtful type usage along with credits that note what fonts were used in the design. Like its predecessor, 1,000 Graphic Elements, the photography in this book focuses in on the typography so readers can get an up-close look at the work.

Название: Meggs' History of Graphic Design, 6th Edition
Автор: Philip B. Meggs and Alston W. Purvis
Издательство: Wiley
Год: 2016
Формат: PDF
Размер: 104 Мб
Язык: английский / English

Meggs' History of Graphic Design is the industry's unparalleled, award-winning reference. With over 1,400 high-quality images throughout, this visually stunning text guides you through a saga of artistic innovators, breakthrough technologies, and groundbreaking developments that define the graphic design field. The initial publication of this book was heralded as a publishing landmark, and author Philip B. Meggs is credited with significantly shaping the academic field of graphic design. Meggs presents compelling, comprehensive information enclosed in an exquisite visual format. The text includes classic topics such as the invention of writing and alphabets, the origins of printing and typography, and the advent of postmodern design.

Название: Photoshop Elements 2018: From Novice to Expert
Автор: Vickie Ellen Wolper
Издательство: Mercury Learning & Information
ISBN: 1683922336
Год: 2018
Страниц: 400
Язык: английский
Формат: epub
Размер: 26.4 MB

Designed for all photographers from enthusiasts to professionals, this book provides readers with easy to follow, building-block style learning of Photoshop Elements 2018 through hands on projects working in both its Organizer and Photo Editor workspaces. Divided into two parts using the files supplied or your own, Part One will teach you to easily import, sort, and find your photographs working in the Elements Organizer. When working in Part Two, the Elements Photo Editor, topics include understanding resolution, using Camera Raw, a variety of color and image correction techniques, selection, layers, plus many tricks of the trade, and ways to share photographs both in print and online. Through projects using each of its modes: Quick, Guided, and Expert, you will gain a comprehensive knowledge of the Photo Editor, allowing you later to choose the mode best suited to your working style and project requirements.

Название: Taming your Photo Library with Adobe Lightroom
Издательство: Pearson
Автор: Rob Sylvan
Год: 2016
Количество страниц:273
Язык: English
Формат: True PDF/ePub
Размер: 39.3 Mb

Today, photo professionals and amateurs alike can quickly amass thousands of photographs. The challenge for photographers at every level is how to keep track of all those photographs. Where do you store them? How do you organize them? How do you find a particular photo when you need it?

Название: The Book of GIMP: A Complete Guide to Nearly Everything
Автор: Olivier Lecarme and Karine Delvare
Издательство: No Starch Press
Год: 2013
Формат: PDF
Размер: 101 Мб
Язык: английский / English

GIMP is a free alternative to Adobe Photoshop with tons of professional-grade features. But with so many powerful tools and menu options, GIMP can be difficult to master. Whether you're struggling to get started or trying to master some of GIMP's more complex features, you'll find the answers you're looking for in The Book of GIMP.

Название: Adobe Illustrator CS5 Revealed
Автор: Chris Botello
Издательство: Delmar, Cengage Learning
Год: 2011
Формат: PDF
Страниц: 722
Для сайта: vtome.ru
Размер: 52,67 MB
Язык: English

ADOBE ILLUSTRATOR CS5 REVEALED offers comprehensive coverage in all areas of Adobe Illustrator. Beginning with fundamental concepts and progressing to in-depth exploration of the software's full set of features, these step-by-step lessons offer a guided tour of all the program's great features - including an illustrated tutorial on "how to draw with the Pen tool" that you won't find in any other book. This new edition features extensive coverage of important and exciting new features, including the debut of the Perspective Grid, the Bristle Brush, two new Drawing Modes, the brand-new Shape Builder tool, and the gorgeous "Beautiful Strokes."

Название: The Photoshop Workbook: Professional Retouching and Compositing Tips, Tricks, and Techniques
Автор: Glyn Dewis
Издательство: Peachpit Press
Год: 2015
Формат: epub/azw3
Страниц: 288
Размер: 27.4 Mb
Язык: English

The Photoshop Workbook: Professional Retouching and Compositing Tips, Tricks, and Techniques reveals the creative skills that photographer and retoucher Glyn Dewis uses for his global clients. In this guide you will learn not only his step-by-step Photoshop techniques, but how and when to apply them so that you, too, can take your images to a whole new level. Glyn starts by covering the individual Photoshop skills that are the essential building blocks of his process