Название: Media Innovations AR and VR: Success Factors For The Development Of Experiences
Автор: Elle Langer
Издательство: Springer
Год: 2023
Страниц: 129
Язык: английский
Формат: pdf (true), epub
Размер: 10.2 MB

Augmented and virtual reality are media innovations with specific characteristics. They create immersion in the user, as the user is immersed in the medium and its 360° environment. To successfully develop content and applications for AR and VR, psychological effects, the specifics of the 360° environment, the story, and the way the media is used must be aligned with the needs and experiences of the user.

Content producers face novel challenges in content development, method selection, teamwork, and the overall production process of AR and VR experiences.
The book introduces readers to the characteristics of immersive media and provides scientific evidence and practical tips to help them produce high-quality, user-centric content for immersive media. The scientifically derived success factors in the form of checklists are a guide and an ideal basis for standardizing the production process and further developing one's own projects.

Virtual, mixed, and augmented reality (VR/MR/AR) are immersive media that take digitization in business and society to the next level. These media enable new forms of use. They simplify communication and production processes and thus the way we will learn, communicate and work in the future. This results in new challenges for companies and society.

Numerous applications for the immersive media AR, MR, and VR are currently being developed for areas such as education, marketing, health, and product manufacturing. However, uniform technical and legal standards as well as methods for workflows for the development of content and products are still missing for mass market maturity. Distribution channels through which larger user groups can use these media are also only just emerging.
In short, augmented reality, mixed reality, and virtual reality are media innovations that are in an early stage of development. These media still lack the relevance to enter the mass market.

Virtual Reality (VR) and Augmented and Mixed Reality (AR, MR) are new media technologies. They are subsumed under the notion of Extended Reality and are referred to in short form as XR. They are said to change the way people communicate, work, live, learn and perceive reality. By adding digital information and objects to a natural, real-physical environment, the immersive media AR, MR and VR manipulate reality.

They open virtual spaces in real space people can enter. These virtual and virtually expanded spaces are empty, not yet modeled, like a cave, a new planet, or a construction site that needs to be designed and defined. It is in this area where the potential of immersive media technologies lies. The design and conquest of new spaces and the search for new experiences are part of human history and attract adventurers, business people, creatives and researchers.

This book by Elle Langer is a good example of a scientific work with a high practical relevance. The author analyzes the initial situation of the immersive media AR, MR, and VR in the context of media innovations in a scientifically sound manner.

Contents:
1. Introduction
2. Methods
3. Clarification of Terms
4. AR and VR in the Media Context
5. User Experience and Needs
6. Producers for Expert Interviews
7. Analysis of the Expert Interviews
8. Outlook