Название: Really Good Packaging Explained
Автор: Rob Wallace; Bronwen Edwards; Marianne Klimchuk; Sharon Werner
Издательство: Rockport Publishers
Год: 2009
Формат: PDF
Размер: 95 Мб
Язык: английский / English

This book, the second in the series following Really Good Logos Explained, addresses the elements of effective packaging vs. packages that aren’t successful and what makes a particular design more powerful or attention-getting than others. Four well respected design professionals—each of whom will specialize in the area of product packaging—evaluate the 300+ design examples in the book. Each author provides specific and to-the-point observations and critiques.