Автор: Iain Macdonald
Название: Hybrid Practices in Moving Image Design: Methods of Heritage and Digital Production in Motion Graphics
Издательство: Palgrave Macmillan
Год: 2016
ISBN: 978-3319413747
Язык: English
Формат: pdf
Размер: 20,8 mb
Страниц: 128

Moving image design, whether viewed as television and movie title sequences, movie visual effects, animating infographics, branding and advertising, or as an artform, is being increasingly recognised as an important dynamic part of contemporary culture. For many practitioners this has been long overdue. Central to these designers' practice is the hydridisation of digital and heritage methods.

Using interviews with world-leading motion graphic designers, Oscar-nominated visual effects supervisors and moving image artists this book examines hybrid moving image that re-invigorate heritage practices, the handmade and the analogue crafts. Now is the time to ensure that heritage skills do not atrophy, but that their qualities and provenance are understood as potent components with digital practices in new hybrids.