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Название: DesignedUp: A designer's guide on how to lead inside the tech industry
Автор: Emma Carter
Издательство: CRC Press
Год: 2023
Страниц: 244
Язык: английский
Формат: pdf (true)
Размер: 29.6 MB
Are you struggling to get non-designers to understand the value of what you do? Tech companies and consultancies can feel like an inhospitable landscape for designers. Too often, design is seen as a ‘nice extra’, rather than an integral part of the process, and designers find their voice overshadowed by decision-makers who don’t understand or appreciate the power of design. DesignedUp will help you eliminate obstacles and become a design leader who can effectively influence everyone from engineers to C-level execs. By sharing perspectives, methods, frameworks and hero stories from global Tech & Design leaders, including Rebecca Parsons, CTO at Thoughtworks; Andreas Markdalen, Global Chief Creative Officer at frog; Lauren Pleydell-Pearce, Executive Creative Director at PwC UK, Dr. Andy Polaine, Ex-global Group Design Director at Fjord.
Автор: Emma Carter
Издательство: CRC Press
Год: 2023
Страниц: 244
Язык: английский
Формат: pdf (true)
Размер: 29.6 MB
Are you struggling to get non-designers to understand the value of what you do? Tech companies and consultancies can feel like an inhospitable landscape for designers. Too often, design is seen as a ‘nice extra’, rather than an integral part of the process, and designers find their voice overshadowed by decision-makers who don’t understand or appreciate the power of design. DesignedUp will help you eliminate obstacles and become a design leader who can effectively influence everyone from engineers to C-level execs. By sharing perspectives, methods, frameworks and hero stories from global Tech & Design leaders, including Rebecca Parsons, CTO at Thoughtworks; Andreas Markdalen, Global Chief Creative Officer at frog; Lauren Pleydell-Pearce, Executive Creative Director at PwC UK, Dr. Andy Polaine, Ex-global Group Design Director at Fjord.