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Название: Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth
Автор: Eddie Yoon
Издательство: Harvard Business Review Press
Год: 2016
Формат: PDF
Размер: 7 Мб
Язык: английский / English
Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they’re obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they’re extremely knowledgeable about the things they love. They aren’t average consumers—they’re superconsumers.
Автор: Eddie Yoon
Издательство: Harvard Business Review Press
Год: 2016
Формат: PDF
Размер: 7 Мб
Язык: английский / English
Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they’re obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they’re extremely knowledgeable about the things they love. They aren’t average consumers—they’re superconsumers.