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Название: Doing Good By Doing Good: Why Creating Shared Value is the Key to Powering Business Growth and Innovation
Автор: Peter Baines
Издательство: Wrightbooks
Год: 2015
Формат: PDF
Страниц: 280
Для сайта: vtome.ru
Размер: 6 Mb
Язык: English
Bring the heart of your company into the community witheffective CSR Doing Good by Doing Good shows companies how to improvethe bottom line by implementing an engaging, authentic, andbusiness-enhancing program that helps staff and business thrive.International CSR consultant Peter Baines draws upon lessons learntfrom the challenges faced in his career as a police officer,forensic investigator, and founder of Hands Across the Water todescribe the Australian CSR landscape, and the factors that make upa program that benefits everyone involved. Case studies illustratethe real effect of CSR on both business and society, with clearguidance toward maximizing involvement, engaging all employees, andimproving the bottom line. The case studies draw out the companiesthat are focusing on creating shared value in meeting thechallenges of society whilst at the same time bringing strongeconomic returns.
Автор: Peter Baines
Издательство: Wrightbooks
Год: 2015
Формат: PDF
Страниц: 280
Для сайта: vtome.ru
Размер: 6 Mb
Язык: English
Bring the heart of your company into the community witheffective CSR Doing Good by Doing Good shows companies how to improvethe bottom line by implementing an engaging, authentic, andbusiness-enhancing program that helps staff and business thrive.International CSR consultant Peter Baines draws upon lessons learntfrom the challenges faced in his career as a police officer,forensic investigator, and founder of Hands Across the Water todescribe the Australian CSR landscape, and the factors that make upa program that benefits everyone involved. Case studies illustratethe real effect of CSR on both business and society, with clearguidance toward maximizing involvement, engaging all employees, andimproving the bottom line. The case studies draw out the companiesthat are focusing on creating shared value in meeting thechallenges of society whilst at the same time bringing strongeconomic returns.