Название: Кибербезопасность. Что руководителям нужно знать и делать
Автор: Джек Домет, Томас Паренти
Издательство: МИФ
Год: 2021
Формат: pdf, rtf
Размер: 10 Мб
Качество: Хорошее
Язык: Русский

Компании тратят огромные средства, чтобы их активы и данные были под надежной защитой, однако киберриски только возрастают, что лишь усугубляет проблему. И никакие новые технологии или раздувание бюджета не в силах переломить эту ситуацию.
Томас Паренти и Джек Домет больше 30 лет занимаются вопросами кибербезопасности. В этом руководстве они систематизируют свой опыт, описывают все известные и популярные инструменты, обстоятельно объясняя, почему одни работают, а другие нет, а также делятся передовыми практиками.

Название: Algorithms, Blockchain & Cryptocurrency: Implications for the Future of the Workplace
Автор: Gavin Brown
Издательство: Emerald Publishing
Серия: The Future of Work
Год: 2020
Страниц: 204
Язык: английский
Формат: pdf (true), epub
Размер: 10.1 MB

The convergence of Algorithms, Blockchain and Cryptocurrency has the potential to fundamentally disrupt the current world of work. This book investigates the effects of this on the worker, the organisation and the economy, by considering a future where the traditional power relationships between workers and firms no longer apply. Using the term “Bitwork” to define this future world of work, the book proposes the idea of the Bitworker who is highly flexible, holds multiple roles, and has multiple incomes.

Название: Empowered Enterprise Risk Management: Theory and Practice
Автор: Hakan Jankensgard, Petter Kapstad
Издательство: Wiley Corporate F&A
Год: 2021
Формат: pdf
Страниц: 227
Размер: 12,6 МБ
Язык: English

urveys reveal that most corporations devote considerable resources to risk management. However, while the multiple benefits of enterprise risk management (ERM) are evident, many executives remain unsure how to approach it. Written by two experts on the topic, Empowered Enterprise Risk Management offers organisations a set of tools for implementing the proven holistic risk management practices that will help companies realise fewer unexpected events, improve risk responses and facilitate the elimination of various suboptimal practices associated with the traditional, silo-based approach to risk management.

Название: Ultimate Guide to Facebook Advertising, 4th Edition
Автор: Perry Marshall , Thomas Meloche
Издательство: Entrepreneur Press
Год: 2020
Формат: EPUB
Размер: 25 Мб
Язык: английский / English

Facebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Bob Regnerus and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment. Now in its fourth edition, Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after—10 seconds later, 10 minutes later, and in the following days and weeks.

Название: Swipe, Scan, Shop: Interactive Visual Merchandising
Автор: Kate Schaefer
Издательство: Bloomsbury
Год: 2021
Формат: EPUB, PDF
Размер: 160 Мб
Язык: английский / English

Successful fashion merchandising, branding and communication start with satisfyingly sensory and interactive shopping experiences. With Kate Schaefer's beautifully illustrated and practical book, learn how retailers create these experiences to connect with shoppers, enhance the retail experience, and achieve brand loyalty. With company highlights from brands such as Amazon Go, FIT:MATCH and Sephora, Swipe, Scan, Shop shows how fashion retailers are embracing the omnichannel retail experience, by using virtual and augmented reality, beacon technologies and facial recognition, among others. As shoppers become more dependent on digital devices as part of their shopping experience, visual merchandisers are adapting by incorporating mobile tech to tell a story, alert shoppers of product locations and inventory levels, and allow for the customization of products and sharing with friends.

Название: The Voice Catchers: How Marketers Listen In to Exploit Your Feelings, Your Privacy, and Your Wallet
Автор: Joseph Turow
Издательство: Yale University Press
Год: 2021
Формат: PDF
Размер: 15 Мб
Язык: английский / English

The first in-depth examination of the voice intelligence industry, this timely book exposes how artificial intelligence is enabling personalized marketing and discrimination through voice analysis. Amazon and Google have numerous patents around voice profiling, and their smart speakers already extract and use your voice prints for identification and more. Customer service centers are treating you differently from other callers based on what they conclude your voice reveals about your emotions, sentiments, and personality, often in real time. According to scientists, your weight, height, age, race, and illnesses can also be determined from the sound of your voice. Ultimately not only marketers—but also politicians and governments—may use voice profiling to infer characteristics about you to serve their interests, not yours or society’s.

Название: Economics and Business Environment, 5th Edition
Автор: Wim Hulleman, Ad Marijs
Издательство: Routledge
Год: 2021
Формат: PDF
Размер: 84 Мб
Язык: английский / English

Economics and Business Environment is targeted at students preparing for a career in a managerial position in business or public service. This fifth edition of Economics and Business Environment has been fully updated; including the measurements taken to reinforce supervision of the banking industry.

Название: Risky Business: Why Leaders Must Develop a Disruptive Mindset
Автор: Linda Henman
Издательство: Productivity Press
Год: 2021
Формат: PDF
Размер: 20 Мб
Язык: английский / English

Most people think of disruption as negative while some leaders make disruption their goal. Organizational Psychologist Dr. Linda Henman considers both approaches preventable and costly mistakes. The surprising truth about improving anything you do—personally, professionally, publicly, or privately—lies at the intersection of your ability to think abstractly and your willingness to take prudent risks. Drawing on a rich trove of original, cutting-edge research and four decades’ worth of consulting, Henman knows what it takes to succeed in the C-suite. She dispels myths by presenting a clear and compelling summary of what she has observed—and in many cases, helped to create. Her in-the-trenches experiences spurred her to arrive at this conclusion: Myths about leadership have blinded us to what leaders really do. Many leaders believe in the concept of creative disruption but remain skeptical about trusting it.

Название: Instagram для бизнеса: 40 хаков и готовых решений (2019)
Автор: Коллектив авторов
Издательство: Ingate
Год: 2019
Формат: pdf, djvu
Страниц: 123
Размер: 19 mb
Язык: Русский

Прочитав эту книгу, вы научитесь грамотно использовать Instagram для продвижения бизнеса. Мы собрали 40+ практических хаков, вдохновляющих примеров, кейсов и рекомендаций, которые помогут выбрать эффективную стратегию и разобраться в тонкостях рекламы в Instagram.

Название: Коммуникационные стратегии в маркетинге
Автор: Э.Н. Бердникова
Язык: русский
Издательство: Издательские решения
Год: 2019
Страниц: 110
Формат: pdf
Размер: 10,2 Мб

Маркетинговая стратегия является частью общей корпоративной стратегии компании и призвана описать, каким образом компания должна использовать свои ресурсы для того, чтобы увеличить прибыль от продажи в долгосрочной перспективе. Продвижение товаров и услуг требует комплексного подхода, который и реализуется в разработке коммуникационной стратегии. Продуманная грамотная маркетинговая коммуникационная политика компании является необходимым условием ее успеха.