Название: Marketing for Small B2B Businesses: How Content Creates Marketing Muscle and Powers Traditional and Digital Marketing
Автор: Andrew Schulkind
Издательство: Apress
Год: 2022
Страниц: 226
Язык: английский
Формат: pdf (true), epub (true), mobi
Размер: 10.2 MB

Small business marketers don’t need to understand technical minutia of websites or the high-level social media strategies of national consumer brands. They need to understand how to build successful marketing machines that they can sustain with the resources they have available. This book will help small-business B2B marketers build a strong digital presence that will drive growth. Most B2B buyers are about two-thirds of the way through their purchase process before they are willing to engage with a salesperson. Therefore, having a strong digital presence is the difference between making your prospect’s short list and your prospect not even knowing you exist. Most critically, a strong digital presence relies on content written from your audience’s perspective.

Название: Digital Marketing All-In-One For Dummies, 2nd Edition
Автор: Stephanie Diamond
Издательство: For Dummies
Год: 2023
Страниц: 803
Язык: английский
Формат: pdf (true)
Размер: 46.6 MB

Develop and refine your comprehensive online marketing plan. With more than 800 content-packed pages, Digital Marketing All-in-One For Dummies is the most comprehensive tool for marketers looking to beef up their online presence. In this edition, you’ll learn the latest trends in digital marketing strategies, including brand new insight on how to incorporate Artificial Intelligence (AI) into your marketing plans. You’ll also get the latest information on how to manage your customers’ experiences, create exceptional marketing content, get help from influencers, and leverage social accounts for more followers and greater profits. With the help of this friendly Dummies guide,you’ll accelerate your journey from traditional to digital marketing processes, uncover tips to prove ROI of marketing activities, and increase audience engagement. Artificial Itelligence (AI) has been around for decades, but recent technological advances have made it one of the most consequential advancements in business today.

Название: Цифровая экономика
Автор: Головенчик Г.Г., Ковалев М.М.
Издательство: Минск: Изд. центр БГУ
Год: 2019
Формат: pdf
Страниц: 395
Размер: 20 mb
Язык: русский

Книга может быть полезна представителям государственных органов при выработке государственной политики цифровой трансформации страны, работникам ИТ-компаний, потенциальным национальным и иностранным инвесторам в цифровые сектора экономики, а также студентам экономических и компьютерных специальностей.

Название: Серия "Профессия: маркетолог" в 10 книгах
Автор(ы): Мельников И.В.
Издательство: Москва
Год: 2013
Страниц: 1000+
Формат: fb2, epub
Размер: 11 Мб
Язык: русский

Подробно рассказано о становлении и развитии маркетинга, его концепции, современной маркетинговой деятельности, ее сущности и основных принципах, а также методах, функциях и целях маркетинга, его классификации, внешней и внутренней среде. Представлена информация о тактическом и стратегическом планировании, об источниках информации о рынке, организации службы маркетинга, принципах, целях и задачах службы маркетинга.

Название: Великие маги хедж-фондов. Трейдеры, которые не проигрывают
Автор: Джек Швагер
Язык: русский
Издательство: Альпина Диджитал
Год: 2022
Страниц: 630
Формат: pdf
Размер: 10,6 Мб

Сегодня все больше людей в России ищут способы приумножить свой семейный капитал, в том числе и за счет игры на бирже. Многие при этом ищут среди уже состоявшихся трейдеров образцы, которые можно было бы легко скопировать, добившись финансового успеха. Книга Джека Швагера, известного инвестора и аналитика фондового рынка, предостерегает от таких попыток. «Не пытайтесь повторить!» – так, к примеру, резюмирует автор свое интервью со знаменитым трейдером Джимми Балодимасом.

Название: Dynamics of International Finance
Автор: Ruchi Mehrotra Joshi, PhD
Издательство: Nova Science Publishers
Год: 2022
Страниц: 264
Язык: английский
Формат: pdf (true)
Размер: 10.1 MB

International finance has evolved in all aspects, be it in terms of institutional framework, rules and regulations, standardized operations, innovative financial products or policy framework. International trade and business have helped economies grow and bring prosperity across nations. Hence, the interface between international trade and business and international finance is cohesive. There are various facets of international finance including globalization, foreign direct investment, foreign exchangemarkets, balance of payments, institutional framework strengthening like World Bank, BIS, IMF and many others which are covered in the book. The foreign currency exchange market is the largest financial market both by volume and turnover. Forex market isdeveloping at a better than average pace though it is also said that the foreign exchange market is still in the nascent stage in India. The issues of foreign currency regimes, exchange rate fluctuations, and the forex rate volatility dynamics and its impact on economies are interesting to understand. The book provides chapters from learned academicians in their field discussing the contemporary developments in international finance and the dynamics of evolving international financial markets.

Название: Investment Strategies: A Practical Approach to Enhancing Investor Returns
Автор: Bill Jiang
Издательство: Palgrave Macmillan
Год: 2022
Страниц: 224
Язык: английский
Формат: pdf (true), epub
Размер: 11.5 MB

This book is a practical and unique investment resource designed to guide investors towards successful investing in the financial markets. It provides a selection of time-tested investment strategies to help investors enhance returns. Factor investing is positioned between active management and passive investing to combine their advantages. The book provides comprehensive coverage of common style factors such as quality and momentum in response to the rising investor interest in factor strategies. It presents a detailed description of the multifactor approach regarding its principle, investment merits and construction methods. The book also covers sustainable investing as it continues to rise in prominence across the investment sector. It employs an abundance of financial data, real cases and practical examples to help the audience understand different investment strategies in an interesting and informative way. The book is primarily written for private investors and investment practitioners such as equity analysts and investment advisors. It is also suitable for university students who are interested in learning practical investment strategies and traditional asset classes.

Название: Digital Marketing, 8th Edition
Автор: Dave Chaffey, Fiona Ellis-Chadwick
Издательство: Pearson Education
Год: 2022
Страниц: 562
Язык: английский
Формат: pdf (true)
Размер: 17.5 MB

Discover more about effective Digital Marketing strategies and practices, and expand your knowledge of the field, learning from the success stories of some of the biggest brands. Digital Marketing, 8 th edition is a market-leading text, providing you with the most comprehensive guide to the strategies, techniques, and online trends that have transformed the way companies communicate with their consumer audiences today. The text, known for its clear structure and accessible content, offers you valuable insight into the main principles and aspects of Digital Marketing. The eighth edition has been comprehensively updated to help you learn more about the success factors of a digital marketing strategy, using key techniques in the area, including search, social media and content marketing, conversion optimisation, and marketing automation. It also introduces increased data-driven marketing techniques with many new examples covering digital analytics, Artificial Intelligence, and Machine Learning.

Название: Транспорт стран Востока
Автор: Авдаков И.Ю., Акимов А.В. (отв. ред.)
Издательство: М.: Институт востоковедения РАН
Год: 2022
Формат: pdf
Страниц: 380
Размер: 11 mb
Язык: Русский

В монографии впервые в отечественной литературе дается комплексное исследование систем грузового транспорта основных стран Востока и региона в целом, включая железнодорожный, морской и автомобильный, а для некоторых регионов — трубопроводный. Показаны особенности транспортных сетей конкретных стран, их связь с национальной экономикой, а также черты транспорта Востока как части мирового хозяйства.

Название: Essentials of Corporate Finance, 11th Edition
Автор: Stephen A. Ross, Randolph W. Westerfield, Bradford D. Jordan
Издательство: McGraw Hill
Год: 2023
Страниц: 689
Язык: английский
Формат: pdf (true), epub
Размер: 31.4 MB

Essentials of Corporate Finance focuses on what undergraduate students with widely varying backgrounds need to carry away from a core course in business or corporate finance. The goal is to convey the most important concepts at a level that is approachable for the widest possible audience. Essentials is written in a relaxed conversational style that invites the students to join in the learning process rather than being a passive information absorber.Essentials has three basic themes as a central focus: An Emphasis on Intuition: We always try to separate and explain the principles at work on a commonsense intuitive level before launching into any specifics. A Unified Valuation Approach: We treat net present value (NPV) as the basic concept underlying corporate finance. A Managerial Focus: Students shouldn’t lose sight of the fact that financial management concerns management. We emphasize the role of the financial manager as decision-maker and we stress the need for managerial input and judgment.