Название: Digital Marketing, 1st Edition
Автор: Raj Sachdev
Издательство: McGraw Hill
ISBN: 1266143092
Год: 2024
Формат: PDF
Страниц: 478
Размер: 90,2 МБ
Язык: Английский

Sachdev's, Digital Marketing 1e is targeted primarily for undergraduate courses with flexibility to support certificate and graduate programs. Twelve chapters with three foundational chapters covering general topics of digital marketing and seven chapters focused on how to use marketing theory and concepts, in combination with digital marketing tools, to “do digital marketing.”