Название: Essentials of Marketing Research, 6th Edition
Автор: Joseph Hair, David Ortinau, Dana E. Harrison
Издательство: McGraw-Hill
ISBN: 1266261508
Год: 2024
Формат: PDF
Страниц: 449
Размер: 18,6 МБ
Язык: Английский

Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques.