Название: Essentials of Marketing Analytics
Автор: Joseph Hair, Dana E. Harrison, Haya Ajjan
Издательство: McGraw Hill
ISBN: 1260597741
Год: 2022
Формат: EPUB
Страниц: 481
Размер: 63,3 МБ
Язык: Английский

The starting point in learning marketing analytics is to understand the marketing problem. The second is asking the right business question. The data will help you tell the story. We live in a global, highly competitive, rapidly changing world that is increasingly influenced by digital data, expanded analytical capabilities, information technology, social media and more.