Название: Business Research Methods, 14th Edition
Автор: Pamela S. Schindler
Издательство: McGraw-Hill
ISBN: 1264704658
Год: 2022
Формат: PDF
Страниц: 657
Размер: 68,9 МБ
Язык: Английский

Business Research Methods, 14e, contains stand-alone chapters that reflect research industry practices using real examples from all areas of business. In collaborations with over two dozen industry researchers, Schindler writes a real-world research methods book that distinguishes between big data analytics and small data with an emphasis on decision making.