Название: Consumer Behaviour: Buying, Having, Being, 5th Edition
Автор: Michael R. Solomon
Издательство: Pearson
Год: 2023
Формат: EPUB
Страниц: 608
Размер: 85,1 МБ
Язык: Английский

The only Australian-adapted marketing text that utilises up-to-date content and provides a multi-perspective approach for students and instructors, taking into account the COVID-19 impacts, as well as key global trends around sustainability, wellbeing, and to reflect current important issues. Learners are provided with a balanced look of the complexity of consumer behaviour theory with the need to make sense of the concepts for the real world.