Название: Artificial Intelligence for Business Creativity
Автор: Margherita Pagani, Renaud Champion
Издательство: Routledge
Серия: Routledge Focus on Business and Management
Год: 2024
Страниц: 156
Язык: английский
Формат: pdf (true)
Размер: 10.1 MB

Artificial Intelligence for Business Creativity provides an in-depth examination of the integration of Artificial Intelligence (AI) into the business sector to foster creativity. The book explores the interplay between micro-level individual creativity and macro-level organizational innovation through the lens of AI. It delves into three crucial areas where AI can stimulate business creativity: product and service design, optimized processes, and enhanced organizational collaboration. The authors also highlight the versatility and capability of generative AI systems in promoting creativity and innovation.

Intended for business leaders, managers, entrepreneurs, and those interested in AI and creativity, the book offers practical guidance and insightful recommendations on how organizations can effectively utilize AI to enhance their creative process. By offering a comprehensive understanding of the role of AI in fostering creativity, the book equips its readers with the tools to stay ahead in the rapidly changing landscape of AI and creativity.

Consider more recent examples of the intersection of AI and the art world. A debate is now raging about whether something generated by a computer can even be considered art. You can use a tool such as Stable Diffusion where, by simply prompting it with text directions, you can generate representative images. Enter in a few simple directions – a dark room, a group of dogs wearing 1920s-era clothing, all of them playing poker – and you can produce a piece of familiar art. Similarly, one can employ the AI engine behind OpenAI’s ChatGPT to compose blog entries, articles – and even author books.

A wide range of emerging technologies including 5G, quantum computing, open-source code, and deep learning are expanding and accelerating the capabilities offered by Artificial Intelligence. Powerful computer applications today allow manipulating and fabricating digital objects in unimaginable ways, developing computing creativity. The key challenges in all these AI-enabled tools that require high levels of creativity are involving humans specifically for semantic, high-level tasks that are simple for them but extremely difficult for the machines and leveraging machines and AI systems for tasks that are tedious for humans.

This book is a valuable resource for anyone seeking to understand the impact of AI on business creativity and how to effectively leverage it to foster creativity and innovation in their organization. It is a must-read for anyone looking to increase their knowledge and understanding of AI and its impact on business creativity.




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