Название: Digital Pricing Strategy: Capturing Value from Digital Innovations
Автор: Stephan M. Liozu, Andreas Hinterhuber
Издательство: Routledge
Год: 2023
Страниц: 340
Язык: английский
Формат: pdf (true)
Размер: 12.6 MB

Digital Pricing Strategy provides a best-practice overview of how companies design, analyze, and execute digital pricing strategies. Bringing together insights from academic and professional experts globally, the text covers essential areas of the value and pricing of data, platform pricing, pricing of subscriptions and monetization of the global environment.

Case studies, examples and interviews from leading organizations, including Zuora, Honeywell, Relayr, Alcatel Lucent, ABB, Thales, and General Electric, illustrate key concepts in practice. To aid student learning, chapter objectives, summaries, and key questions feature in every chapter, alongside PowerPoint slides and a test bank available online for lecturers.

The world of technology is evolving at the speed of light. It is amazing to read about the progress made in just the last 10 years. One can only imagine what the next decade has in store. From quantum technology to advancement in smart and rational Artificial Intelligence (AI), to digital platforms, and connected ecosystems, the sky is the limit. This is overly exciting for the tech world of science and technology. We wish we could say the same about the worlds of value and pricing management. Over the past 20 years, we have witnessed the emergence of interesting and improved pricing technologies. More pricing software companies have popped up and have invested in AI pricing technology. There are more discussions in consulting circles about the power of data-driven and AI-infused pricing.

Comprehensive and applied in its approach, this text provides postgraduate, MBA, and Executive Education students with an understanding of the capabilities, processes, and tools that enable executives to effectively implement digital transformations and capture value from digital innovations.