Название: Event Planning and Management: Principles, Planning and Practice, 3rd Edition
Автор: Ruth Dowson, Bernadette Albert, Dan Lomax
Издательство: Kogan Page
Год: 2023
Страниц: 361
Язык: английский
Формат: pdf (true), epub
Размер: 11.8 MB

Learn how to plan, deliver and evaluate successful events with this clear and comprehensive textbook which explores the latest developments in this challenging and fast-paced environment.

Written by authors with extensive industry experience of working on a wide spectrum of events, this is an essential step-by-step resource for students and the next generation of event planners. Offering a well-rounded approach which introduces key models and theories as well as practical real-life insights throughout, Event Planning and Management offers a structured formula for all types of events, from their initial planning to final evaluation.

Without assuming prior subject knowledge or experience, this fully updated third edition of Event Planning and Management provides a renewed focus on virtual and hybrid events, which is lacking from many other texts. Featuring real-world examples including The 2022 Commonwealth Games, Expo 2020 Dubai and The American Heart Association (AHA) conferences, accompanying online resources include lecture slides, activities, self-test questions and web links. This is an indispensable resource for students studying events-related modules, as well as early-stage practitioners and aspiring events managers.

Today, the events industry is made up of a diverse range of people, and this is reflected in the cultural richness of organizers and audiences. There are many different kinds of events, with different purposes and rich cultural histories that demonstrate how societies celebrate and express relationships, how they mourn losses and acknowledge power, for entertainment, sport and business – and more. Many events are multicultural and inclusive, whether open to the general public or aimed at specific audiences. And even with the same content, or held in the same location, each event is unique.

Some events last an hour or two, such as a meeting, a concert, or a football match, while others last a day – for example, a wedding or conference. Other events may last a few days – an outdoor festival or industry trade show. Some events might last a few weeks, such as an art exhibition or festive Christmas market. One of the longest events is the World Expo, an international cultural gathering, which lasts for up to six months.

The book can be read either from cover to cover, or by starting with a particular chapter for advice on a specific aspect of the events planning process. The structured approach we recommend is not set in stone, but we recognize that in this industry it is easy to forget something very simple that can adversely affect the outcome of your event.

We hope that you enjoy reading our book and that your events will benefit from reading our stories and experiences.




ОТСУТСТВУЕТ ССЫЛКА/ НЕ РАБОЧАЯ ССЫЛКА ЕСТЬ РЕШЕНИЕ, ПИШИМ СЮДА!