Название: Design Thinking for Tech: Solving Problems and Realizing Value in 24 Hours (Final)
Автор: George W. Anderson
Издательство: Pearson Education/Addison-Wesley
Год: 2023
Страниц: 448
Язык: английский
Формат: epub
Размер: 14.6 MB

In just 24 lessons of one hour or less, Design Thinking for Tech helps you inject techniques and exercises into your projects using the same systematic and creative process that designers have used for years.

Anderson walks you through a simple four-phase Design Thinking model, showing how to loop back, keep learning, and continuously refine your work. Youll start by understanding the essential what, how, when, why, and who of Design Thinking. Next, youll use core Design Thinking techniques to understand the big picture, focus on your most critical problems, think more creatively about them, take the "next best steps" toward problem resolution and value creation, and along the way rapidly iterate for progress.

Design Thinking for Tech: Solving Problems and Realizing Value in 24 Hours marries George’s love of people, high-tech software development, platform-based business solutioning, and Design Thinking. It bridges the real-world intersection of technology and more than 150 Design Thinking techniques and exercises useful in learning, empathizing, and solving difficult problems while providing early and repeatable value along the way.

Every lesson builds on what youve already learned, with exercises crafted to deliver directly relevant experience. Regardless of your role in the world of technology, youll learn how to supercharge success for any tech-related project, business initiative, or digital transformation.

Step-by-step instructions carefully walk you through the most common tasks.
Practical, hands-on examples show you how to apply what you learn.
Quizzes and exercises help you test your knowledge and stretch your skills.
Notes and tips point out shortcuts and solutions.

Learn how to...

Apply a simple four-phased Design Thinking model in team and individual settings
Inject game-changing methods into the project lifecycle
Gain crucial big picture insights into how a situation has evolved over time
Build and maintain healthier, more resilient teams
Reskill teams to deliver greater business, functional, and technical impact
Set and manage realistic expectations through a 360° view of your stakeholders
Connect with, communicate, and empathize with the right people at the right time
Liberate the ideas trapped in your heads, so you can explore them deeply with others
Think divergently, expand creativity, and work through uncertainty
Navigate problems to more quickly arrive at potential solutions
Deliver incremental yet real value to people who desperately need it
Start small to deliver greater value at velocity
Improve how you approach and manage change

Audience
If you wear a technology hat of any kind— if you lead, manage, deliver, equip others, or help support complex technology projects and business-enabled digital transformations— you will find this book useful:
- Product owners and product managers
- Scrum masters and Agile ceremony leads
- Workstream and feature team leads
- Program and project managers and other delivery leaders
- Enterprise architects, cloud solution architects, and all manner of solution and technology architects
- Business, technology, and functional consultants and analysts
- DevOps leads and web and application developers
- User experience and user interface specialists
- All manner of system and solution testers
- System end users, especially those tasked with helping to brainstorm, design, evaluate, and test new technology solutions
- Network infrastructure specialists
- Security specialists and privacy experts
- Data engineers and database administrators
- Technical integration specialists
- Cloud automation and deployment engineers
- Cloud operations engineers and other operations specialists
- Dashboard and reporting specialists
- Help desk and call center agents
- Tech executives, CIOs, CTOs, CDOs, and other IT leaders
- Executives, sponsors, and other transformation leaders
- Business managers and analysts
- IT risk management specialists
- Innovation and design specialists
- Change management and new-system adoption specialists
- Training specialists and other educators
- Students of Design Thinking, including anyone interested in learning how to apply the Design Thinking process and a host of techniques and exercises useful for problem solving and value creation




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