Название: Decoding the Metaverse: Expand Your Business Using Web3
Автор: Chris Duffey
Издательство: Kogan Page
Год: 2023
Страниц: 369
Язык: английский
Формат: pdf (true), epub
Размер: 10.1 MB

Discover the profitable business opportunities within the metaverse and learn how you can and why you should get your company involved today.

In Decoding the Metaverse, Creative Cloud strategist and Web3 expert Chris Duffey establishes a roadmap for entry to the metaverse. Written to help businesses get a handle on a complex new business opportunity, the book begins by explaining how previous iterations of the internet led to the creation of immersive digital technology with Web3 before detailing the building blocks of the metaverse.

The book takes readers through the future of digital spaces, offering insight into immersive experiences, customer engagement, product-led growth and profitability. The chapters focus on the building blocks of the metaverse, including NFTs, blockchain, tokenomics, gaming and virtual real estate. Each chapter is paired with a corresponding case study from well-known brands currently working in the metaverse. Decoding the Metaverse ends with guiding principles about the ethical ramifications of immersive experiences and digital governance.

The metaverse is a complex amalgamation of many diverse technologies working together to create an environment where people can work, play, and interact with each other. It begins with a grand vision to combine the physical and virtual worlds, often leveraging augmented and virtual reality. Conceptually, the metaverse is where people can enter virtual worlds as easily and as often as they currently use social media on their smartphones. In other words, the metaverse will continuously become an instrumental part of everyone’s lives.

The metaverse is turning the business world on its head, flipping the script in every way. In the past, conventional business strategy models and shiny new technologies may have captured our collective minds, yet in the future the seminal advancement of the metaverse will unleash our collective minds. This audacious revolution will require a completely different way of thinking. One in which businesses must boldly leap into the next horizon of their growth: the metaverse—a pervasive expanse of 3D worlds in which humanity teleports across vast shared experiences.

Throughout Decoding the Metaverse, Duffey highlights the importance of reaching customers through shared immersive experiences. Showcasing the potential impact of working with Web3, he explains how companies can use these opportunities to further their reach and grow their revenue. Readers will step away from the book eager to get their companies involved today.

In this book, we will journey together through various dimensions of the Metaverse, making sense of the business opportunities within it.

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